When the coronavirus pandemic first started, experts suggested taking a very cautious approach. They suggested to put a pause on the Ads and focusing on re-branding your store and re-writing your product descriptions. However, over the last few weeks, we have noticed eCommerce and dropshipping orders skyrocketing. Al kinds of sellers, big or small, all have noticed a massive increase in sales. Even amidst all the shipping delays and uncertainty going around right now.
If you are feeling a little stir-crazy with your eCommerce store, and you want to jump back into selling, then this article is for you.
As I mentioned earlier, eCommerce sales in some segments are skyrocketing. Drop shippers and inventory-based sellers across the world are making more money than the usual days.
Yes, you heard that right.
On one hand, there are speculations about sellers losing their business in some segments on the other hand those who are selling the right kinds of products are making fortunes amidst the pandemic.
I work in the eCommerce B2B industry and have been in contact with entrepreneurs all this time in the pandemic. That means, unlike many other bloggers, I have seen the actual market from ground zero and have access to credible data that suggest certain products are doing crazy good at this time. Check these suggestions if you are wondering about what to sell online in 2020.
Here are 10 such trending products with categories that I have narrowed down based on the sales data over the past 3 months from different regions. If you want to bounce back on the track and make the most out of the current demands, I suggest you start selling these top trending products right away.
A. COVID-19 Safety supplies
It’s one such category that does not require any data-backed claim. Consumers are looking for COVID-19 safety supplies without any discrimination. These products have seen a massive surge right from the beginning of the lockdown in early March and they are still in demand.
Looking at the reports from health departments, which suggest that Coronavirus and its impacts are going to stay for a long time and we have to learn to live in the new normal situations, I can assure these trending products would sell upfront, irrespective of your business location.
- Face Masks
- Alcohol-based Hand Sanitizers
- Disinfection solutions for home cleaning
- Laundry disinfection solutions
- Air purifiers
B. Health and Wellness Products
Consumers are looking for products that would help them to stay fit and healthy during this tough time. These products are being sold in different forms. For example, eatables, drinks, pills, powders, etc. You could be making some good sales of these products.
However, be advised that you are selling products that are approved by health and food safety regulatory of your region. Looking at the growing demands, fake and counterfeits products have also hit the market. You have to be careful about them. Same goes to selling safety supplies as well.
- Immunity boosters
- Health Drinks
- Nutrition supplements
C. Grocery and Gourmet Food
In the US alone, there has been a clear online surge in the demands for groceries for both perishable and fresh supplies. As seen on Sellics, the following grocery supplies have seen a massive spike in the trend:
- Meat & Seafood (+173%)
- Canned, Jarred & Packaged Foods (+101%)
- Produce (+40%)
- Breakfast Foods (+36%)
- Snack Foods (+36%)
- Dairy, Cheese & Eggs (+36%)
D. Pet Supplies
Pets are enjoying a life of luxury for sure. Pet owners have continued to purchase trending pet products. This market has hardly seen a drop due to the pandemic situation. As local pet supply stores have stayed closed in the lockdown, the online shopping for the same has seen the surge.
In fact, the global estimation of the pet care market to surpass the $250 Billion mark by 2025 is on the right track. As per current trends are suggesting, the demands are going to stay as it is even after the pandemic ends. Trending products for pet that are rocking in the online market are-
- Slow feeder bowls
- Pet grooming gloves
- Pet selfie tools
- Electronic cat toys
- Pet beds
E. Entertainment and electronic appliances
If you deal in electronics or run a multivendor marketplace for electronic products, now is the right time to invest in certain products, which have been in demand way before 2020, besides continuing to be in trend in 2020 as well. As people are staying at their homes, they looking for gadgets and devices that provide some entertainment and utility at the same time. Be Apple’s AirPods 2 or other affordable Bluetooth earphone and soundbars, portable electronic appliances are making it big in 2020. You can start selling the following products from this category:
- Wireless/Bluetooth headphones
- Wireless/Bluetooth earbuds
- Portable wireless/Bluetooth speakers
- Smart keychains
- Smart bulbs
- Mobile phone accessories
F. Toys and games
It’s not a big surprise for sure. Being stuck at home, who would not want to spend some leisure time playing video games and other kinds of indoor games. To be precise, both the US and Europe are seeing a decent surge in the demands for video games, board games, and toys. In addition to traditional entertainment such as Netflix and other OTT content, segments such as family games, video games, have been keeping people busy in their homes.
- Video games
- Board games
G. Work from home supplies
It’s hardly a surprise that people are looking for products and supplies that facilitate ideal work from home setting. Ranging from big IT firms to startups, everyone has been preparing for the long break from the office space. In fact, many companies have provided special allowances to their employees to purchase work from home supplies. This particular list includes but not limited to-
- Laptop stands
- Stationery supplies
- Laptops and work stations
- Wifi routers
H. Fitness supplies
Fitness freaks have been missing their gyms, but there is nothing that can stop them from their regular workout. Unfortunately, going to public gyms is not safe anymore, so people have been buying basic gym and exercise equipment for their home. The continuous need to stay at home has also encouraged others to practice exercises to stay fit. Inevitably, the demands for relevant supplies have surged including the products such as-
- Health drinks
- Home Gym
- Yoga Mats
- Trade mills
- Elliptical Trainer
- Exercise Bike
- Exercise Bench
I. At Home Hobby supplies
Even after working from home, there is still much time left for people to explore the things they have not been able to do in their regular hectic schedules. People have been exploring their hobbies and spending time doing activities like gardening, knitting, painting, drawing, dancing, and practicing yoga. Hence, a surge in the demands of the following supplies should not come as a surprise indeed.
- Gardening supplies
- Drawing kits
- Painting kits
- Puzzle games
- Craft supplies
- Cutting mat
- Home décor items
I hope I was able to suggest some of the best trending products to sell in 2020. Be advised that there is nothing more important in eCommerce than staying relevant and connecting with the customers. You have to supplement these amazing top trending product ideas with your amazing marketing tactics to get the best results.
I would like to end this with a cliché, which is still the most relevant thing in eCommerce today, understand your customers’ pain points and offer them with what they want the most, not what you want to sell the most. Stay relevant, blend your product ideas with appropriate marketing, and you can turn these trends into profits in no time.