Author: Carmine Mastropierro

Carmine Mastropierro is a freelance copywriter who has written for Neil Patel, SocialMediaExaminer, CoSchedule, and other publications. He helps businesses drive traffic, leads, and revenue.

It’s not enough to blog and hope for the best. Marketers often make the mistake of publishing content and thinking their job is done. You need to have a clear lead generation funnel aligned with a blog to drive consistent pipeline. In fact, 85% of B2B marketers say that lead gen is their top content marketing goal. Taking the right steps will turn your blog into a lead generation machine. It’s not difficult either. Most of the work is set-and-forget. This means you put in some upfront effort and all of the results come automatically afterward. Here are four things…

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