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Author: Carmine Mastropierro
It’s not enough to blog and hope for the best. Marketers often make the mistake of publishing content and thinking their job is done. You need to have a clear lead generation funnel aligned with a blog to drive consistent pipeline. In fact, 85% of B2B marketers say that lead gen is their top content marketing goal. Taking the right steps will turn your blog into a lead generation machine. It’s not difficult either. Most of the work is set-and-forget. This means you put in some upfront effort and all of the results come automatically afterward. Here are four things…