Marketing
When the economic outlook is rough, consumer behavior most definitely changes. For businesses concerned about their bottom lines, dwindling sales can have far-reaching ramifications. However, businesspersons should not commit themselves to doom and gloom just because the economy is dragging. Here are some ways you can actually increase sales in a struggling economy. 1. Discounts Straight […]
Driving traffic to a website is easier said than done. One can be a great marketer and still not crack the code of attracting website visitors. The truth is, there are many different ways to get those clicks—from paid advertisements to organic marketing methods. The challenge for marketers is choosing which strategy works best and […]
Spotify is the undisputed market leader in music streaming, with over 130 million users. Apple is a distant second, with approximately 72 million users. What did Spotify excel at? Simple. They used market segmentation to attract the correct audience, which fueled their expansion. This is how they accomplished it: Promote Your Brand to a Large […]
The Current State of LinkedIn Marketing For the longest time, LinkedIn has been overshadowed by other social media platforms such as Facebook, Twitter, and Instagram. For many, LinkedIn was viewed as a thing that you should have because… well, you just had to have a LinkedIn profile for whatever reason. However, what we didn’t realize […]
The SEO industry is facing a lot of technical errors and mistakes. These errors can be as simple as spelling mistakes or as complex as a technical flaw in the algorithm that determines how search engines rank your website. This section will take you through the technical errors that will impact your SEO performance and […]
Marketing should be a priority for startups, but it often falls by the wayside. Why? Sometimes it’s because they don’t know where to start, or they feel they don’t have enough resources. Other times, it’s because what seems like more urgent business gets in the way. Startups can overcome these hurdles by developing a messaging […]
Nowadays, you either need to hire an influencer to promote your business, or be so good that you can be the influencer to promote your business. While everyone is running in the game of fame and name, why won’t you? In short, let’s break down who’s an influencer, how can you join the community of […]
As a local business, you likely want to stand out in your area and establish your brand among the locals. Studies have shown that one of the best ways to do this is by engaging in digital marketing and improving your local SEO. However, to improve your local SEO, you’re going to have to put […]
Marketing automation is a mainstream of the digital transformation of all businesses. It increases operational efficiency and accelerates sales. This trend is the precursor of a digital revolution within the reach of SMEs. According to Grand View Research, marketing automation will be worth $ 7.63 billion by 2025. Because this coronavirus pandemic is forcing us […]
Creating relevant and premium content is key to the success of your law firm’s marketing efforts. Law content marketing is one of the best ways you can present your ideas in front of your target audience. With the right content marketing strategies in place, you can gain trust and build long-lasting affiliations with your prospects. […]
Being business forward and more efficient by using predictive analytics is building up new concepts with the ability to predict target customers for their need or buy in the future market. These targeted predictions have its own phases that give users a versatile frame to be competitive in their business. These phases include four phases namely, […]
Creating a product is the first half of a marathon. The next half is about reaching the customers and penetrating the market. You have a practical and novel idea for a product that has a promising future. You set great plans for it and meticulously develop it into a product that fits the market well. […]
When it comes to low budget marketing, small businesses suffer a lot because of two reasons. One is that they have a large competitors pool and another is they have too little budget to invest. It’s very hard to cost-effective marketing strategies while keeping up with the expenses and competitors. Here, we’ll discuss a few ideas […]
Most of the business ventures we see now have their own website and social media profiles. The turmoil that the internet has created in the field of communication made it somehow compulsory for business holders to make their online profile for better exposure. What does Online Reputation mean? Online Reputation is the reputation of a […]