6 Easy Ways to Increase Customer Retention

Keeping your customers happy—and therefore loyal—is key to any long-term business success. It takes much less time, effort and resources for you to encourage repeat business than to try and cultivate…

4 Different Types of Market Research to Fuel Marketing Strategies

Every effective marketing plan is built on solid market research. It’s the only way to have a deep understanding of your market, clients, and rivals. Every market research operation, in…

The Four Types of Market Segmentation

We already discussed what market segmentation is and how it may help you understand your clients, pinpoint needs in your market segment, and work out how to effectively satisfy those…

Market Segmentation – Definition, Importance and Strategy

The first step of any marketing campaign is to identify the target customers. However, a group of target customers does not effectively communicate the relevant information useful for the marketers.…

Benefit Segmentation – Definition, Advantages and Examples

For every campaign, marketers are constantly attempting to provide an answer to one fundamental question: what do our customers want? Naturally, not every buyer has the same preferences. Because of…

15 Ways to Increase Sales in a Dragging Economy

When the economic outlook is rough, consumer behavior most definitely changes. For businesses concerned about their bottom lines, dwindling sales can have far-reaching ramifications. However, businesspersons should not commit themselves…

Paid vs Organic: How to Supercharge Traffic to Your Website

Driving traffic to a website is easier said than done. One can be a great marketer and still not crack the code of attracting website visitors. The truth is, there…

Market Segmentation: Why Spotify Is Beating Apple Music?

Spotify is the undisputed market leader in music streaming, with over 130 million users. Apple is a distant second, with approximately 72 million users. What did Spotify excel at? Simple.…

LinkedIn Marketing: 7 Proven Tactics to Grow Your Business

The Current State of LinkedIn Marketing For the longest time, LinkedIn has been overshadowed by other social media platforms such as Facebook, Twitter, and Instagram. For many, LinkedIn was viewed…

Technical Errors That Will Impact Your SEO Performance 

The SEO industry is facing a lot of technical errors and mistakes. These errors can be as simple as spelling mistakes or as complex as a technical flaw in the…

How to Create a Startup Marketing Plan You’ll Actually Use

Marketing should be a priority for startups, but it often falls by the wayside. Why? Sometimes it’s because they don’t know where to start, or they feel they don’t have…

What is Influencer Marketing? Definition and Examples

Nowadays, you either need to hire an influencer to promote your business, or be so good that you can be the influencer to promote your business. While everyone is running…

How Important is Local Link Building for Local SEO?

As a local business, you likely want to stand out in your area and establish your brand among the locals. Studies have shown that one of the best ways to…

Importance of Marketing Automation to Achieve Business Goals

Marketing automation is a mainstream of the digital transformation of all businesses. It increases operational efficiency and accelerates sales. This trend is the precursor of a digital revolution within the…

Top Content Marketing Tips for Law Firms in 2020

Creating relevant and premium content is key to the success of your law firm’s marketing efforts. Law content marketing is one of the best ways you can present your ideas…

Predictive Analytics – Facts You Must Know

Being business forward and more efficient by using predictive analytics is building up new concepts with the ability to predict target customers for their need or buy in the future…

4 Tips for Effective Market Penetration

Creating a product is the first half of a marathon. The next half is about reaching the customers and penetrating the market. You have a practical and novel idea for…

10 Low Budget Marketing Strategy For Small Businesses

When it comes to low budget marketing, small businesses suffer a lot because of two reasons. One is that they have a large competitors pool and another is they have…

5 Online Reputation Management Tips for Entrepreneurs

Most of the business ventures we see now have their own website and social media profiles. The turmoil that the internet has created in the field of communication made it…