A business promoter is someone who publicizes or promotes goods and services to potential customers as an individual or agency. They accomplish this goal through traditional advertising methods or newer technology (software tools).
What Does a Business Promoter Do?
A promoter’s main job is to increase awareness and sales for a business’s products or services. Their responsibilities may include:
- Working with marketing, sales, and PR teams to develop promotional campaigns
- Creating ads, commercials, websites, social media content, and other materials
- Securing media placements and advertising space
- Organizing events, contests, and giveaways
- Distributing samples and coupons
- Representing the company at conferences and conventions
- Tracking campaign results and analytics
How to Become a Promoter
To become a promoter, it is often required to have a bachelor’s degree in marketing, communications, business, or a related field. Coursework in areas like consumer behavior, market research, branding, and digital marketing are helpful. Gaining sales or marketing experience through internships is also valuable. Strong communication, interpersonal, creativity, and analytical skills are important assets as well.
1. Skills and Experience
Successful promoters need:
- Sales, marketing, or customer service experience
- Excellent communication and presentation abilities
- Creativity and problem-solving skills
- Comfort interacting with strangers
- Strong research and analytical capabilities
- Proficiency in design, social media, and technology
2. Education and Degree
Most promoter positions require a bachelor’s degree, such as:
- Public Relations
- Business Administration
Coursework in consumer behavior, research methods, branding, and digital marketing provide useful knowledge. Completing internships also helps develop the necessary skills.
Promoter Employment Outlook and Salary
The U.S. Bureau of Labor Statistics predicts employment for advertising, promotions, and marketing managers will grow by 10% between 2021 and 2031, faster than the average across all occupations. According to the BLS, the median annual pay for advertising and promotions managers was $127,150 in May 2021 while it was $135,030 for marketing managers for the same time.
Salaries can vary based on factors like location, experience, and employer. Promoters may find opportunities with advertising firms, corporate marketing departments, PR agencies, and a variety of other types of organizations.
What qualifications do you need to be a promoter?
Most promoter jobs require a bachelor’s degree in a field like marketing or communications. Relevant experience through internships is also very helpful. Strong communication skills are essential as well.
How much do promoters make?
According to the BLS, the median annual pay for advertising and promotions managers was $127,150 in May 2021 while it was $135,030 for marketing managers for the same time.
What is the difference between a promoter and a publicist?
Promoters focus on spreading awareness about a company’s products and services through campaigns. Publicists concentrate on managing a client’s reputation and getting media coverage.
What skills are most important for a career in promotion?
Key skills for promoters include communication abilities, creativity, initiative, interpersonal skills, organization, problem-solving, and being adept with technology/social media.
What types of companies hire promoters?
Promoters are employed by advertising agencies, PR firms, event management companies, corporate marketing departments, entertainment businesses, retail brands, and more.