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It’s not enough to blog and hope for the best. Marketers often make the mistake of publishing content and thinking their job is done. You need to have a clear lead generation funnel aligned with a blog to drive consistent pipeline. In fact, 85% of B2B marketers say that lead gen is their top content […]
Pandemics are one of those unexpected circumstances business leaders sometimes fail to prepare for. The pandemic of COVID-19 has been of similar case to many businesses who didn’t see it coming this way. The COVID-19 Crisis Poses Threat to Financial Stability of the whole world. The economic impact of the pandemic has been deteriorating the […]
You’ve got a company that you want to sell. Maybe you’re one of the lucky people who have a unicorn startup. Or maybe you’re looking to inject some cash flow into a rapidly growing company and know one of the fastest ways to get cash flow is to bring in investors. There are different business […]
Creating relevant and premium content is key to the success of your law firm’s marketing efforts. Law content marketing is one of the best ways you can present your ideas in front of your target audience. With the right content marketing strategies in place, you can gain trust and build long-lasting affiliations with your prospects. […]
Stuck in a meeting and frustratingly waiting for it to end. Yes, we’ve all been stuck in a bad meeting at one point of time or another. Many workplaces struggle with ineffective meetings which are often disorganized and have no clear purpose or direction. While it’s impossible to get rid of such frustrating meetings completely, […]
Ask any successful retailer what is the key to success and logistics will be in the answer somewhere. Simply put, efficient logistics sees your products delivered to the customer in a timely fashion and without this, it is next to impossible for your retail business to grow. It is one thing to sell a product […]
Any entrepreneur knows that running a startup is gruelling work. Building a business from the ground up is no easy feat and the failure rate is worryingly high. Founders can expect to face long hours, late nights, and seemingly endless work if they want to make their dreams a reality. There’s so much to plan […]
The receptionist is without doubt one the most important positions for every business, as this is very much the front line for all business enquiries. Improper call handling can have serious consequences for any business – a potential client could be lost through an impolite telephone response – and the worst thing about this is […]
With the dawn of the new era of sheer competition amidst the corporate world, it is not unusual to find entrepreneurs piercing for efficient ways to develop a strong team and achieve their goals. Now the question arises- “What is the right strategy for a coherent leadership?” Greenleaf in 1970s for the first time coined […]
We can notice differences in offices and the entire work in the last few years. The atmosphere is different, the office design has changed. Desk areas aren’t a piece of the perfect working environment any longer. Today, the cutting edge workplaces are a direct contrast. They are changed over in a major open space, where […]
Being business forward and more efficient by using predictive analytics is building up new concepts with the ability to predict target customers for their need or buy in the future market. These targeted predictions have its own phases that give users a versatile frame to be competitive in their business. These phases include four phases namely, […]
Businesses must perform a wide range of maintenance tasks in addition to making purchases and transactions. With these expenses in mind, it is a smart idea for employers to issue corporate credit cards to their key employees. Issuing employee corporate credit cards will mean that your employees can initiate and complete certain transactions on behalf […]
Jack Welch, CEO of General Electric quotes, “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” In entrepreneurship, every good or bad decision is the result of one’s vision followed by either success or failure however small or big. Vision is the drive that gets […]
It isn’t about Alibaba in 2017 but about what it was in 1999 when Jack Ma went on to the street and asked about 30 people if they knew Alibaba and thought to himself ‘this is the name!’ for people’s knowledge about ‘Ali Baba’ from the Arabic literature One Thousand and One Nights was appealing. […]
Managing your finances is not one of the easiest tasks in the world. Usually, most people can grasp the concepts of current accounts, savings account and direct debits but start mentioned concepts such as compound interest, ISAs, volatile stock markets and returns rates and people are soon lost. Love it or hate it, the world […]
Creating a product is the first half of a marathon. The next half is about reaching the customers and penetrating the market. You have a practical and novel idea of a product that has a promising future. You set great plans for it and meticulously develop it into a product which fits the market well. […]
When it comes to marketing, small businesses suffer a lot because of two reasons. One is that they have large competitors pool and another is they have too little budget to invest. It’s very hard to find cost-effective startup tips and marketing strategies while keeping up with the expenses and competitors. It all depends on how well […]
Most of the business ventures we see now have their own website and social media profiles. The turmoil that the internet has created in the field of communication made it somehow compulsory for business holders to make their online profile for better exposure. Making an online profile of businesses helps them connect easily with their […]