The SEO industry is facing a lot of technical errors and mistakes. These errors can be as simple as spelling mistakes or as complex as a technical flaw in the algorithm that determines how search engines rank your website. This section will take you through the technical errors that will impact your SEO performance and how you can fix them.
What Are SEO Technical Errors?
The term “technical error” is used for a number of reasons. First, it is a technical term that means something that is not correct or does not match the rules and specifications of the system. Second, it can also mean an error caused by human mistakes.
Common Technical Errors That Impact The SEO Performance Of Your Site
1. No HTTPS Security
No HTTPS security is a common technical error that impacts the SEO Performance of your site. It results in many problems like broken links, 404-pages, redirects to different pages, and even pages with incorrect content. No HTTPS security prevents users from accessing and reading your website. It can be solved by using an SSL certificate and enabling it on the server side via the https protocol.
2. Site Isn’t Indexed Correctly
Content is king when it comes to SEO. Having good content on your site will help your site in ranking high in Google’s top ten pages. When you have valuable content that has keywords, there will be no problem for Google to index your website and rank it higher than other websites. However, if the textual content does not match with SEO standards, there is a possibility that Google might ignore the page and make it go down on the search engine results page (SERP).
3. No XML Sitemaps
If you have been following the SEO industry, you have probably heard of the so-called XML Sitemaps. It is a standard technique that is used by many search engines to improve the overall performance of web pages.
It was introduced in 2003 with Google, and it has since become a very common practice amongst search engines to provide an XML representation of their crawled pages. Some search engines even use XML sitemaps as content for their backlinks. When implemented correctly, this feature can also boost your SEO as it ensures that your page ranks higher than any other page that has an identical URL.
However, there are many companies that do not implement them correctly or don’t even bother about when it would be useful for them. It creates a lot of headaches for SEOs, and one way to combat this is by starting a post-writing and user-testing process.
4. Missing or Incorrect Robots.txt
Many SEO experts believe that the robots.txt file is a little neglected. Most people do not know that a robots.txt file can be used to control how search engines crawl your site and index it. Without this file, search engines cannot index your site, even if it has good content and provides valuable services to the users. It is crucial that you take care of this file so that your website can rank well on search engines and generate more traffic for your business or brand.
5. Meta Robots NOINDEX Set
It is a common error that impacts the SEO performance of your website. The most common type of meta robot is the user agent. It is an internet-based device that identifies its user by reading web pages what it sees and processes it based on the expressions used in web pages. It often reads multiple URLs at once, so-called hotlinking, and doesn’t understand URLs with spaces in them correctly like “http://example.com/index.html” instead of “example-number-number”. This covers a lot of scenarios when your site uses different websites on different computers to share links (such as a blog, for example), but Google considers it as one single link even if you follow it more than one other website because this would not be a URL, but just another link.
6. Slow Page Speed
A slow page speed has been a common technical error that impacts the SEO Performance of your site. This is due to the pages loading in chunks and not in an organized way. It results in Google penalizing your site or even taking it down.
A fast page speed changes how Google interprets your content. The faster your page loads, the higher your rank will be on search engines like Google and Bing, and over time more visitors will find you on their searches.
7. Multiple Versions of the Homepage
A homepage is an interface between a website and a search engine. As such, it is the main user interface of your site that the search engine sees when it comes to indexing your site’s content.
In order for the page to be found online and indexed by Google, you need to make sure that pages linked to your homepage are displayed in the same order in which they appear on screen as users browse through them.
8. Missing Alt Tags
To get the right search engine results and to rank high in the search engines, we need to be sure that our pages are well indexed or not. Search engines do not give weight to the wrong keywords at all. So they treat them as irrelevant and go away from such irrelevant content just because it’s not relevant.
Though Google does offer suggestions for your content, the rankings of your sites may be lower than expected if you don’t use alt tags properly, especially when there is no alt tag for a certain keyword. In addition, alt codes can also influence search engine rankings as well as help users find a specific site that has relevant products or services.
Alt tags are crucial for generating more targeted traffic and higher conversion rates without paying too much attention to keyword research. That is why many marketers use them to select and target the right keywords. The process of selecting and targeting the right keywords is easy, and so are the tools used by marketers to do it. You can find a free tool that will help you to select keyword-relevant sources or create your own keyword research tool with a customized report.
9. Broken Links
Good search engine optimization can result in a good website ranking. A broken link on your site, however, affects the ranking of that site and may lead to a poor overall impression of your site.
Broken links often occur because the links have not been correctly crawled and indexed by an SEO service provider as per their agreement with Google. Malicious link schemes are also to blame for broken link activity.
10. Not Enough Use of Structured Data
Structured data is an essential tool that helps your website to perform well when you are seeking search engines like Google and Yahoo. However, there is limited use of this technique in the SEO field. Sometimes users don’t have access to the correct structured data, and thus they can’t find important information about a product or service on your site.
To boost your SEO performance, it is important to know and fix the technical errors properly.