Finding funding is the main priority of most new small businesses, and fundraising is often the focus of non-profit organizations. There are many ways to fundraise, but the key to success is keeping your whole team focused as you implement a carefully-planned strategy.
An effective strategy starts with the right attitude. Instead of feeling like you are begging for money, think of fundraising as developing partnerships with donors, and connecting people with your cause. The rest of a winning strategy might include things like:
1. Defining Your Funding Pitch
Donors will want to know exactly what your organization is about and how it will spend its money. Prepare your entire team with focused statements they can use to explain how your company is making a difference in the world.
2. Bolster Team Morale
Constant or yearly fundraising can take its toll on staff morale. Help them keep their eyes on the long-term goals, setting realistic expectations about each round of fundraising.
3. Cast a Wide Net
It would be nice to have a stable base of regular donors, but that is rare among non-profits. Reaching out to different companies and individual donors each time is just as important as securing pledges from previous donors.
4. Use Multiple Funding Avenues
The same exact fundraiser every year can soon wear out its welcome with donors. If one certain event works well, stick with it, but don’t be afraid to try different channels at other times. Getting creative with fundraising is essential for attracting new donors.
With a sound strategy and laser focus, fundraising can be a success for your non-profit year-in and year-out.