What is a Key Performance Indicator (KPI)?

A key performance indicator (KPI) is a metric that shows how well you accomplish an important business goal. KPIs help you assess how well you’re doing at achieving specific goals. As an illustration, you can decide to utilize marketing ROI (MROI) as the KPI to track your progress toward the aim of increasing your marketing effectiveness. As another illustration, you could track development using KPIs like the share of voice, direct traffic, sponsored search traffic, and more if you wanted to raise brand recognition. Another useful KPI for evaluating and monitoring changes in your performance in comparison to competitors is website rank.

Always have a clear knowledge of the expected outcomes before developing KPIs. It’s acceptable to begin by stating that you want to sell more of your creations. But make an effort to be a bit more descriptive. What method will you use? How about:

  • reducing the length of the sales cycle
  • generating more leads to be produced
  • creating a new usage circumstance.
  • getting loyal customers to spend more

You can create KPIs to get you there if you are clear on where you are headed. Always have a clear knowledge of the expected outcomes when planning your KPIs.

What is a marketing KPI?

A marketing key performance indicator (KPI) is one that marketing teams use to assess how well their campaigns are meeting their organization’s objectives.

Here are seven KPIs used to gauge the success of marketing campaigns:

Customer Acquisition Cost (CAC) is often determined by dividing the sum of marketing costs for a certain time period by the number of new customers obtained during that time.

Customer lifetime value (LTV) is the sum you anticipate a customer will spend during the course of their interaction with your company.

Depending on their hobbies, demographics, or how well they suit your buyer profiles, qualified leads (MQL) are those site visitors who are more likely to become customers than other site users.

Conversion rates measure the frequency with which visitors to a landing page on your website carry out the desired action.

Organic traffic refers to visitors who arrive at your website through an unpaid source, such as an organic search result. This is viewed as a scalable strategy to gradually increase the amount of traffic to your website.

Use share of voice as a benchmark to compare your organization to rivals. It might apply to paid, organic, and social media marketing methods, among others.

Metrics like bounce rate, session length, pages per session, and more are part of the on-site engagement.

Depending on the nature of your business and its objectives, your team’s marketing KPIs will change.

How do you measure KPIs?

Not all of your business or marketing indicators are significant enough to be KPIs, but they might be used in the calculation of the KPI. Each KPI has its own measure.

Use the entire website conversion rate, for instance, as one of your primary marketing KPIs by using a program like Google Analytics to look at marketing analytics. To enhance your conversion rate and to know what is working and what is not, you must first know what conversions you are monitoring. To achieve this, you must also know the conversion rate per page.


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