What is Strategic Management and Why is it Important?

There is no way that an organization can sustain its business without a proper strategic management implementation. To start with, strategic management is a way of managing business performance and activities, to achieve the organizational goal.  With a lot of opportunities and challenges revolving around, businesses must have proper plans, long-term goals, and objectives to even survive the market.  But strategic management is much more than that, and it not only helps businesses to survive the market but also flourishes in the market.

What is Strategic Management?

Strategic management is a management process that plans, monitors, analyzes, and assesses all the resources and necessities of the organization while helping the organization to achieve better goals and objectives. The core objective of this kind of management is to learn about where the business currently is, what its goals are, and how to win more than competitors.

Daily, there are plenty of environmental changes and obstacles in the organization.  The manager taking responsibility for strategic management has to come up with solutions that help the business tackle the challenges without affecting the business as soon as possible.

Since the objective of strategic management is to gain a competitive edge against its competitors, any size of business must have proper plans and actions to achieve its objectives.

5 Common Steps to Effectively Implement Strategic Management

Trust it, that implementing successful strategic management is not just a plug-and-play thing. It requires experience, leadership, problem-solving skills, and team spirit to make any management work flawlessly. So, let’s jump into how an organization can implement effective strategic management using these 5 steps:

Step 1: Strategic Intent

A journey without a destination is unplanned. The first step to developing a strategy is by clearly defining the goals, objectives, and plans.  Once these are defined, the same result is used as a benchmark to compare with the organization’s performances in the future. Also, a major part of strategic intent is to define where the organization currently is.

A few major components of the strategic intent are:

  • Organizational Goals
  • Organizational Vision
  • Organizational Values
  • Organizational Objectives

Step 2: Strategy Formulation

Strategy formulation is finding out ins and outs of organizations through a very popular technique – SWOT Analysis. A SWOT analysis is a major framework in strategic management that searches for strengths, weaknesses, opportunities, and threats of the organization.

SWOT Analysis

Overall, SWOT analysis helps the manager or a leader to figure out if the current resources are efficient to enter the competitive market or not. Hence, it is an extremely important part of decision-making and should not be missed while making strategy.

Moreover, SWOT analysis also gives you the upper hand while deciding against your competitors. This helps the business improve on what is wrong and advance than their competitors.

Step 3: Setting Quantitative Strategy for Long-Term

Setting up a strategy that you can measure the result of is a time-waster. If you are making strategies for the long term, make sure your objectives are understandable, quantitative, achievable, and do not go against the rules and regulations of the organization. It’s a great moment for the team workers and organizations to celebrate the achievement of milestones.

Step 4: Strategy Implementation

It is one of the major and time-consuming parts of strategic management. Once the plans are ready, they need to be broken down into smaller tasks and actions to put the employee into action and achieve the common organizational goal. When making a strategy, the management has to focus on if the tasks and operation are understandable and doable or not. After everyone understands the plan and implementation process, then only strategy implementation is considered viable.

Step 5: Strategy Evaluation

Strategy evaluation is just as important as a strategy formulation since it reveals the comprehensive plans’ efficiency and effectiveness in reaching the targeted outcomes. Managers can also evaluate the existing strategy’s suitability in today’s changing world of socioeconomic, political, and technological changes. The final step of strategic management is strategic evaluation.

Those were the five common steps to effectively implement strategic management. However, if not taken proper implementation, strategic management won’t help even if it is the best strategy available. Moreover, it should be in consideration that the organization achieves its best goal when strategy and resource allocation, team spirit, work culture, the process comes in a parallel way.

Although we have learned about Strategic management and its process, we don’t know why it is important and how it can benefit the organization. Let’s see some of the benefits of strategic management:

Benefits of Strategic Management

Out of many benefits of strategic management, some major benefits include identification, prioritization, and exploration of new opportunities. Next, strategic management enables businesses to take an unbiased look at their operations and do a cost-benefit analysis to determine whether they are profitable.

Strategic Management also provides both financial and non – financial benefits to the organization.

Financial Benefits: With strategic management, organizations are seen to have more profit than the organization without strategic management. Any firm that implements both short-term and long-term visionary plans can take proper decisions, and take control over their future.

Besides that, when an organization is foresighted, it allocates resources similarly and does not waste its resources on unnecessary operations which reduces the expenses of the organization helping it to generate more revenue.

Non-Financial Benefits: Similar to the financial benefits described above, strategic management helps the organization to achieve non-financial benefits as well. Organizations should always be updated with their core strengths, weaknesses, opportunities, and threats, which Strategic management helps to update the firm. Furthermore, employees who work under a strategy can strengthen their skills and boost their performances.

Overall, strategic management is an important part of an organization’s development and overall performance.  It is important because it helps the business to make decisions unbiasedly and react to changes rapidly. It improves the company’s problem-solving and prevents capabilities. To implement a strong strategy effectively, an experienced manager with leadership qualities who can bring the company together in terms of crisis is required.


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